Wenzhou Liang

Hydro Process

 

Research

Asset 6.png

Gatorade boost athlete’s performance with 3 elements: hydration, energy, recovery.

 
H_Research_02.png

Gatorade rehydrates human body as they sweat through exercises by provide sugar and electrolytes like sodium and potassium.

 
H_Research_03.png

Gatorade are for athletes to recharge electrolytes and carbs from the drink for balancing their body’s fluid and providing energy to help them perform at their peak.

 
 

Interviews

H_Research_04.png

“Gatorade is a brand for athletes”

“I play basketball 3-5 times a week.”

“I drink Gatorade to stay hydrated, so I can play longer.”

“Keeping skin hydrated and clean is the most important”

“I use skin care product mainly for my face”

“I like to keep my skin protected from dryness and the sun”

 
 

Brand Extension

 
H_Research_05.png

Athletes are constantly exposed to different environments and equipment that can transfer many germs and bacteria onto their skin.

 
 
H_Research_06.png

Playing under the sun also expose them to harmful UV lights that can damage and dry out the skin.

H_Research_07.png

Since more and more men start to care about their skin, it is the perfect opportunity for Gatorade to start a premium skincare line that provides hydration for athlete.

H_Research_08.png

The mission is to provide skincare products for athletes to keep their skin clean and hydrated throughout the day, so they can perform in their peak at anytime.

 

6 Key Attributes

Completion | Effective | Fast | Hydrated | Athletic | Premium

 
 
 

Ideation

20190508_065437038_iOS.png
20190508_065444281_iOS.png
20190508_065429491_iOS.jpg
 
 

Brand Extension Logo

 
H_Logo_01.png
 
 

Hydro Logo

 
H_Logo_02.png
 
 
 

Graphic Development

 
 
 
Hydro-21.jpg