North Hollywood, CA
North Hollywood, CA is an expressive community with unique colors and buildings
Community filled with contemporary theaters and art galleries.
Hip-Hop dance culture is strong in this community with many dance studios
-Live in NoHo 21 years
-Gender fluid clothing
-No brand/style preference
-Vans shoes, cheap and cool
-Enjoy things with hiden meaning behind it.
-Very BOLD lettering
-Expressive clothing, expressing self/individually
-Clothing that has a storytelling
-Krumping(Street Dance Style)
-Start dancing from Mom
-Battles and teachs
-Free movements to express his personality
-Prioritize comfort when buying cloth
-Favorite colors are black, red, gold
-Hip Pop Dancer for 20 years
-Millennium Dance Complex staff/Dancer
-Dance to express himself
-Athletic casual wear/H&M
The ability to do all the dance movements freely is crucial to the dancers
Individual fitted shoe to give dancer the best support and protection
North Hollywood hip-hop dancer practice in studio
Hip-Hop dancers use social media as the main source to promote themselves
Breathability allows hip-hop dancers to practice longer without feeling exhausted
Lightweight allows hip-hop dancers to practice longer in studio
adidas had a big influence on hip-hop culture.
It was the go to shoe for the hip-hop artists, but people start to prefer Nike Free shoes for hip-hop.
I choose adidas to be the brand, because it is the perfect opportunity for adidas to takeover the hip hop market with the new SpeedFactory facility.
SpeedFactory is a local store for North Hollywood, CA.
Custom fit shoes made in store
Reduce production lead times
Strengthen ties with consumers
Increasingly build brand advocacy