North Hollywood, CA
North Hollywood, CA is an expressive community with unique colors and buildings
Community filled with contemporary theaters and art galleries.
Hip-Hop dance culture is strong in this community with many dance studios
Live in NoHo 21 years
Gender fluid clothing
No brand/style preference
Vans shoes, cheap and cool
Enjoy things with hiden meaning behind it.
Very BOLD lettering
Expressive clothing, expressing self/individually
Clothing that has a storytelling
Krumping(Street Dance Style)
Start dancing from Mom
Battles and teachs
Free movements to express his personality
Prioritize comfort when buying cloth
Favorite colors are black, red, gold
Hip Pop Dancer for 20 years
Millennium Dance Complex staff/Dancer
Dance to express himself
Athletic casual wear/H&M
Hip-Hop dancers use social media as the main source to promote themselves
The ability to do all the dance movements freely is crucial to the dancers
Individual fitted shoe to give dancer the best support and protection
North Hollywood hip-hop dancer practice in studio
Lightweight allows hip-hop dancers to practice longer in studio
Breathability allows hip-hop dancers to practice longer without feeling exhausted
adidas had a big influence on hip-hop culture.
It was the go to shoe for the hip-hop artists, but people start to prefer Nike Free shoes for hip-hop.
I choose adidas to be the brand, because it is the perfect opportunity for adidas to takeover the hip hop market with the new SpeedFactory facility.
SpeedFactory is a local store for North Hollywood, CA.
Custom fit shoes made in store
Reduce production lead times
Strengthen ties with consumers
Increasingly build brand advocacy